Visual and Conceptual References

Ideas That Inspired Us

• A website that allows people to insert their own text into an existing cereal advertisement created by the makers of the site.

• Reporters invested into American children's demand for brands over nutrition.
• 23/27 top selling cereals in the US offer high levels of sugar, sodium and calories.

• Each year $229 million worth of advertising is marketed to children
• 58% of children's cereal is consumed by adults over 18
• 9/27 top selling cereals are 40%+ pure sugar

Images That Inspired Us

Videos That Inspired Us